Mike Jackson is an Innovator and leading marketing communications professional with a passion for building brands for visionary entrepreneurs and global fortune 500 companies. His vast personal and professional experiences uniquely qualify him to be a voice of marketing for 2050, today. Mike is also a regular contributor on CNBC.
Currently, Mike is the founder of 2050 Marketing in the Silicon Beach area of Los Angeles. 2050 Marketing recognizes that The US of 2050 will look very different from the country that existed just a decade ago, at the dawn of the new millennium. Between 2000 and 2050, the vast majority of America's net population growth will come from minorities, particularly Asians and Hispanics, as well as a growing mixed-race population. This generation is looking for brands that are a reflection of who they are and what they believe in. Deliver that to them and they will return the favor with a conversation in social media and a recommendation that will result in significant value for your brand.
2050 advises clients ranging from Fortune 500 brands to start-ups, on the execution of brand building, digital and social media strategies.
Mike also serves as CEO and President of Event Solutions International. For more then two decades, ESI has continually perfected the delivery of quality services to our clients and their customers. Every brand marketing event, on-demand program, influencer activation, and automotive subscription model, provides us with the opportunity to evolve and refine our product.
The automotive industry is changing at an unforeseen pace, the century old, ad hoc approach to mobility is undergoing major transformation. ESI recognizes that leveraging our core competencies to develop new products and services will be key drivers of our success going forward.
Mike Jackson is a founding partner of SmartLane. SmartLane is a LA based tech startup disrupting the $100B Wholesale Auto Auction business by replacing outdated physical auctions with smart digital auctions. Instead of franchise dealers paying hundreds of dollars to sell each vehicle, SmartLane auctions cars from the dealers lot for free and gives dealers more power and control over their wholesale operations.
SmartLane investors include notable auto/mobility venture capital investors including TrueCar's founding CTO (Amplify) and early TrueCar, Frontier Car Group, Hyperloop, and SpaceX investors (Troy Capital).
Previously, Mike Jackson founded Jackson & Partners in mid-town Detroit in 2010. J&P was a full service marketing consulting practice. The J&P mission was to deliver highly specialized marketing capabilities, focused on developing solutions to the most difficult strategic challenges that were beyond the means of traditional advertising agencies. Clients included, automotive, retail, beverages, and entertainment brands.
Prior to starting his own firm, Jackson was Senior Vice-president of Global Sales, Marketing, and Distribution for CODA Automotive, Santa Monica, CA. Coda was a start-up auto manufacturer focusing on reducing dependence on oil and leading the way to a cleaner future by building 100% electric cars and transportation battery systems. Mike was hired by the initial board of investors to define the brand positioning and to develop the sales, marketing, and distribution strategies for the company.
Jackson also served as General Motors Corporation, North America Vice President of Marketing and Advertising. His responsibilities included directing the marketing, advertising and media efforts for the eight GM vehicle divisions.
During his tenure at GM (2000 to 2007), he led significant changes in the way the company marketed its eight domestic brands. Jackson and his team restructured the relationship between GM and its' advertising and media agencies and shifted millions of dollars of ad resources from traditional to digital media. His team led some of the most successful new product launches in company history, which included the Chevy Silverado, Cadillac Escalade, and the GMC Acadia.
Prior to joining GM, Mike held key sales, marketing, and operational leadership assignments spanning more than 20 years, with Coca-Cola, PepsiCo, and Coors Brewing Company.
At Coors, He served at Vice President, Market Development from 1996 to 2000. Amongst Jackson's most notable accomplishments at Coors: He negotiated the original naming rights deal for Coors Field in Denver, CO with The Colorado Baseball Partnership, one of the most innovative naming rights and sports sponsorship deals in the history of Major League Baseball.
Born and raised in Youngstown, Ohio, Mike graduated from Kent State University with a degree in Journalism, and received a Masters degree from The Annenberg School of Communications at the University of Southern California. He was also awarded an Advanced Management Program certificate from The Wharton School at The University of Pennsylvania. Mike resides in Playa Vista, CA.